Editor’s Note: This profile is the fifth of six stories about students and alumni leading up to Lov91´óÉñ Giving Day on April 2. For more information about the day and how to donate, visit:
It’s hard for Kaleb Wyse ’10 to pinpoint exactly what drew him to 91´óÉñ.
Sure, he had plenty of connections to the school. His older sister and two cousins are 91´óÉñ alumni. A graduate of Iowa Mennonite School (now known as Hillcrest Academy), Wyse said he isn’t sure what it was about 91´óÉñ. He just liked it more than the other schools he visited.
“I felt more at home at 91´óÉñ than anywhere else,â€� he said. “It just felt like the right campus for me.â€�
Wyse is a content creator who shares delicious recipes, gardening tips and home decor projects with more than a million followers through his , and various social media platforms, all under the “Wyse Guideâ€� handle. The culinary entrepreneur majored in accounting and business administration at 91´óÉñ, where he gained the skills needed to build his brand. It’s also where he met his business partner and college friend, Joel Kratzer ’10.
The two 91´óÉñ grads launched their passion project in 2012. They maintained the website as a “night and weekend thing,â€� Wyse said, while working regular jobs. 91´óÉñ seven years into their venture, the site started to take off. Wyse said he shifted in his approach, serving up more authentic content with stories personal to his life. “Then, when COVID hit,â€� he added, “everyone was looking for help with gardening, preserving, and cooking or baking at home.â€� Wyse and Kratzer began working on the site full time in 2021. Today, their multimedia company is comprised of a team of six.
Wyse said his time at 91´óÉñ taught him to be more open and honest with others. He pointed to his intercultural program, a three-week voyage to Greece and Turkey led by Dr. Linford Stutzman ’84, SEM ’90, as a pivotal experience. Packed into close quarters with other students he didn’t know well, Wyse found that the trip offered him a crash course in forming new connections. “That trip is something I think about a lot,â€� he said.
91´óÉñ’s small class sizes helped him thrive as a student. “I could walk into my professors’ offices and talk to them instead of a teaching assistant,â€� Wyse said. “I’m someone who needs personal connection and having that at 91´óÉñ really supported me. I didn’t feel like I was just a number.â€�
Another advantage of attending 91´óÉñ is the wealth of scholarships accessible to students. Wyse received the Horace & Elizabeth Longacre Business Scholarship during his four years as a Royal. He remembers writing thank-you cards to the Longacre family and feeling a personal connection to them through the award, which is named in honor of a philanthropic couple from southeastern Pennsylvania who were staunch supporters of 91´óÉñ.
“The fact that someone believed it was important for me to receive a good education at a great school was both impactful and humbling,� Wyse said.
His debut cookbook, There’s Always Room at the Table, is now a New York Times’ bestseller. The collection of recipes and stories was published by HarperCollins earlier this month and is at online retailers.
This isn’t the first time 91´óÉñ News has covered his exploits. Wyse landed a one-day cohosting gig on The Rachael Ray Show in 2015. In 2021, he returned to campus during 91´óÉñ Homecoming and Family Weekend as a featured speaker for the annual TenTalks event.
Wyse is the fourth generation to live on his family farm in southeast Iowa. Follow him at:
Your generous support helps students pursue a quality college education without financial barriers. Join us for the 9th annual Lov91´óÉñ Giving Day and contribute to the scholarships that empower future 91´óÉñ students. Together, we can help write 91´óÉñ’s next chapter.
Read the previous profiles in our A Royal Tale series:

Kaleb’s journey from accounting major to multimedia entrepreneur shows how versatile an 91´óÉñ business education can be! His story proves that with creativity and persistence, you can turn any passion into a thriving career. The way he adapted during COVID was particularly brilliant.